MAX MediaAlpha, Inc.
MediaAlpha, Inc. (MAX) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 100% planned / 0% discretionary
Largest single sale: $594.4K.
Where they traded
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| Yeh Kuanling Amy | Chief Technology Officer | Sell 10b5-1 | 3,000 | $9.40 | $28.2K | 546,091 −0.5% of holding | |
| Nonko Eugene 2 fills | Director | Sell 10b5-1 | 7,734 | $10.78 | $83.4K | 854,550 −0.9% of holding | |
| Nonko Eugene 2 fills | Director | Sell 10b5-1 | 7,734 | $10.53 | $81.5K | 861,217 −0.9% of holding | |
| Nonko Eugene 2 fills | Director | Sell 10b5-1 | 9,213 | $11.24 | $103.6K | 867,884 −1.1% of holding | |
| Cramer Keith | Chief Revenue Officer | Sell 10b5-1 | 13,000 | $11.49 | $149.4K | 251,303 −4.9% of holding | |
| Nonko Eugene 2 fills | Director | Sell 10b5-1 | 9,213 | $11.48 | $105.8K | 875,157 −1% of holding | |
| Nonko Eugene 2 fills | Director | Sell 10b5-1 | 10,445 | $11.98 | $125.1K | 882,430 −1.2% of holding | |
| Nonko Eugene 2 fills | Director | Sell 10b5-1 | 9,213 | $11.60 | $106.9K | 890,208 −1% of holding | |
| Nonko Eugene 2 fills | Director | Sell 10b5-1 | 9,213 | $11.46 | $105.6K | 897,481 −1% of holding | |
| Nonko Eugene 2 fills | Director | Sell 10b5-1 | 9,213 | $11.70 | $107.8K | 904,754 −1% of holding | |
| Yeh Kuanling Amy | Chief Technology Officer | Sell 10b5-1 | 3,000 | $12.00 | $36.0K | 549,091 −0.5% of holding | |
| Nonko Eugene 2 fills | Director | Sell 10b5-1 | 10,445 | $12.24 | $127.8K | 912,027 −1.1% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.