DSP Viant Technology Inc.
Viant Technology Inc. (DSP) Insider Activity
What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.
How much of that selling was preplanned? 100% planned / 0% discretionary
Largest single sale: $338.9K.
Where they traded
No open-market insider purchase on record.
Recent open-market activity
| Date | Insider | Role | Action | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|---|
| MADDEN LARRY | Chief Financial Officer | Sell 10b5-1 | 14,602 | $12.10 | $176.7K | 342,711 −4.1% of holding | |
| MADDEN LARRY | Chief Financial Officer | Sell 10b5-1 | 17,042 | $12.52 | $213.3K | 357,313 −4.6% of holding | |
| MADDEN LARRY 2 fills | Chief Financial Officer | Sell 10b5-1 | 27,451 | $13.06 | $358.5K | 399,802 −6.4% of holding | |
| Capital V LLC | 10% Owner | Sell 10b5-1 | 12,912 | $10.47 | $135.2K | None left | |
| Vanderhook Timothy | CEO and Chairman | Sell 10b5-1 | 4,304 | $10.47 | $45.1K | None left | |
| Vanderhook Christopher | Chief Operating Officer | Sell 10b5-1 | 4,304 | $10.47 | $45.1K | None left | |
| MADDEN LARRY | Chief Financial Officer | Sell 10b5-1 | 2,814 | $10.69 | $30.1K | 425,822 −0.7% of holding | |
| Capital V LLC | 10% Owner | Sell 10b5-1 | 15,000 | $11.03 | $165.5K | 12,912 −53.7% of holding | |
| Vanderhook Timothy | CEO and Chairman | Sell 10b5-1 | 5,000 | $11.03 | $55.2K | 4,304 −53.7% of holding | |
| Vanderhook Christopher | Chief Operating Officer | Sell 10b5-1 | 5,000 | $11.03 | $55.2K | 4,304 −53.7% of holding | |
| Capital V LLC | 10% Owner | Sell 10b5-1 | 9,588 | $11.70 | $112.2K | 27,912 −25.6% of holding | |
| Vanderhook Timothy | CEO and Chairman | Sell 10b5-1 | 3,196 | $11.70 | $37.4K | 9,304 −25.6% of holding | |
| Vanderhook Christopher | Chief Operating Officer | Sell 10b5-1 | 3,196 | $11.70 | $37.4K | 9,304 −25.6% of holding | |
| MADDEN LARRY | Chief Financial Officer | Sell 10b5-1 | 11,273 | $12.69 | $143.1K | 428,636 −2.6% of holding | |
| MADDEN LARRY | Chief Financial Officer | Sell 10b5-1 | 9,149 | $12.86 | $117.7K | 439,909 −2% of holding | |
| MADDEN LARRY | Chief Financial Officer | Sell 10b5-1 | 10,097 | $12.78 | $129.0K | 449,058 −2.2% of holding |
Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.