ASAN Asana, Inc

NYSE
$8.93

Asana, Inc (ASAN) Insider Activity

What the officers, directors and large holders did with their own shares. Only open-market purchases and sales count toward the totals — grants, option exercises and shares withheld for tax are compensation mechanics, not decisions, and they're listed separately below.

Insider signal In line Selling ran in line with ASAN's own trailing one-year pace, with 31% of sale value under a prearranged plan.
Cluster activity 0 buyers in the last 30 days 0 buyers in the last 90 days 3 sellers in the last 90 days
Insiders buying
0
0 transactions
Insiders selling
3
6 transactions
Purchases
$0
0 shares
Sales
$4.8M
505,690 shares
Net activity
-$4.8M
purchases less sales

How much of that selling was preplanned? 31% planned / 69% discretionary

10b5-1 plan sales $1.5M 2 transactions · 158,649 shares
Discretionary sales $3.3M 4 transactions · 347,041 shares

Largest single sale: $2.9M.

Where they traded

Buy Sell Dot area is proportional to transaction value.

Last open-market purchase: August 21, 2025 — 1.1 years ago, by Moskovitz Dustin A. .

Recent open-market activity

Date Insider Role Action Shares Price Value Held after
Megji Aziz Chief Financial Officer Sell 3,224 $9.26 $29.9K 726,721 −0.4% of holding
Rogers Daniel Mark Chief Executive Officer Sell 10b5-1 150,175 $9.13 $1.4M 1,474,719 −9.2% of holding
Colendich Katie Marie GC, Corporate Secretary Sell 10b5-1 8,474 $9.77 $82.8K 161,689 −5% of holding
Rogers Daniel Mark Chief Executive Officer Sell 300,937 $9.53 $2.9M 1,624,894 −15.6% of holding
Megji Aziz Chief Financial Officer Sell 35,444 $9.53 $337.6K 729,945 −4.6% of holding
Colendich Katie Marie GC, Corporate Secretary Sell 7,436 $9.53 $70.8K 170,163 −4.2% of holding

Form 4s are due within two business days of a transaction, so this is close to real time — unlike the quarterly 13F data on the Institutional tab. A single large sale often reflects a prearranged 10b5-1 plan rather than a fresh view, so read a pattern of sales rather than any one of them.