Toyota Motor North America Reports September, Third Quarter 2026 U.S. Sales Results

Thursday, October 1, 2026 · 12:04 PM ET PR Newswire

TMNA September electrified vehicle sales of 117,215, up 37.8 percent
Toyota division achieved an all-time best-ever electrification mix of 61%
32 electrified vehicle options available between both Toyota and Lexus brands

PLANO, Texas, Oct. 1, 2026 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported September 2026 U.S. sales of 201,306 vehicles, up 8.4 percent on a volume basis and up 4.0 percent on a daily selling rate (DSR) basis compared to September 2025. Sales of electrified vehicles for the month totaled 117,215, up 37.8 percent on a volume basis and up 32.2 percent on a DSR basis, representing 58.2 percent of total sales volume.

For the third quarter, TMNA reported sales of 633,223 vehicles, up 0.6 percent on a volume basis and up 0.6 percent on a DSR basis versus the third quarter of 2025. Sales of electrified vehicles for the third quarter totaled 363,367, up 28.5 percent on a volume basis and up 28.5 percent on a DSR basis, representing 57.4 percent of total sales volume.

Toyota division posted September sales of 171,469 vehicles, up 7.9 percent on a volume basis and up 3.6 percent on a DSR basis. For the quarter, Toyota division reported sales of 540,167 vehicles, up 0.5 percent on a volume basis and up 0.5 percent on a DSR basis.

Lexus division posted September sales of 29,837 vehicles, up 11.4 percent on a volume basis and up 6.9 percent on a DSR basis. For the quarter, Lexus division reported sales of 93,056 vehicles, up 1.6 percent on a volume basis and up 1.6 percent on a DSR basis.

"Our third-quarter results reinforce a simple truth—customers want choices," said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America. "From affordability to electrification, our multi-path strategy continues to meet customers where they are and give them options that fit their lifestyles. With solid momentum and disciplined inventory heading into Q4, we're well-positioned to finish the year strong."

Highlights (volume basis unless otherwise noted)

TMNA:

Third quarter sales up 0.6 percent
Third quarter electrified vehicle sales of 363,367, up 28.5 percent
September sales up 8.4 percent
September electrified vehicle sales of 117,215, up 37.8 percent
32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands
Among the lowest incentives among full-line manufacturers

Toyota Division:

Third quarter sales up 0.5 percent
Third quarter electrified vehicle sales of 325,227, up 29.2 percent
September sales up 7.9 percent
September electrified vehicle sales of 104,105, up 36.6 percent

Lexus Division:

Third quarter sales up 1.6 percent
Third quarter electrified vehicle sales of 38,140, up 23.1 percent
September sales up 11.4 percent
September electrified vehicle sales of 13,110, up 47.4 percent

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of more than 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media contact:
Derrick Brown
derrick.brown@toyota.com

TOYOTA U.S. SALES SUMMARY
September 2026
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --

	2026	2025	DSR %	VOL %	2026	2025	DSR %	VOL %
TOTAL TMNA	201,306	185,748	4.0	8.4	1,876,614	1,865,876	0.6	0.6
TOTAL TOYOTA DIV.	171,469	158,959	3.6	7.9	1,613,846	1,595,301	1.2	1.2
TOTAL LEXUS DIV.	29,837	26,789	6.9	11.4	262,768	270,575	-2.9	-2.9
COROLLA	19,365	18,457	0.7	4.9	195,141	179,983	8.4	8.4
SUPRA	21	221	-90.9	-90.5	2,437	2,009	21.3	21.3
GR86 (INCL FR-S)	460	652	-32.3	-29.4	5,642	8,107	-30.4	-30.4
MIRAI	24	45	-48.8	-46.7	212	157	35.0	35.0
CROWN	406	1,139	-65.8	-64.4	6,683	8,689	-23.1	-23.1
PRIUS	3,169	3,813	-20.2	-16.9	29,223	46,777	-37.5	-37.5
CAMRY	25,350	24,521	-0.8	3.4	260,684	234,426	11.2	11.2
TOTAL TOYOTA DIV. CAR	48,795	48,849	-4.1	-0.1	500,024	480,151	4.1	4.1
IS	2,227	1,429	49.6	55.8	22,257	14,668	51.7	51.7
RC	1	97	-99.0	-99.0	239	1,080	-77.9	-77.9
ES	3,077	3,208	-7.9	-4.1	10,333	29,788	-65.3	-65.3
LS	2	44	-95.6	-95.5	150	894	-83.2	-83.2
LC	104	50	99.7	108.0	1,124	1,004	12.0	12.0
TOTAL LEXUS DIV. CAR	5,411	4,828	7.6	12.1	34,103	47,434	-28.1	-28.1
TOTAL TMNA CAR	54,206	53,677	-3.1	1.0	534,127	527,585	1.2	1.2
C-HR BEV	894	0	#N/A	#N/A	7,215	3	240,400.0	240,400.0
BZ	2,381	61	3,647.1	3,803.3	24,944	12,264	103.4	103.4
BZ WOODLAND	686	0	#N/A	#N/A	2,600	0	#N/A	#N/A
RAV4	34,192	36,599	-10.3	-6.6	253,664	358,134	-29.2	-29.2
COROLLA CROSS	9,776	6,386	47.0	53.1	90,131	73,341	22.9	22.9
CROWN SIGNIA	2,056	1,057	86.7	94.5	17,983	16,277	10.5	10.5
VENZA	1	4	-76.0	-75.0	11	703	-98.4	-98.4
HIGHLANDER	3,733	4,083	-12.2	-8.6	42,950	42,677	0.6	0.6
GRAND HIGHLANDER	11,594	10,494	6.1	10.5	108,511	99,833	8.7	8.7
4RUNNER	8,996	8,844	-2.4	1.7	107,987	67,001	61.2	61.2
SEQUOIA	2,431	2,036	14.6	19.4	21,403	18,486	15.8	15.8
LAND CRUISER	3,115	2,145	39.4	45.2	26,697	35,146	-24.0	-24.0
TOTAL TOYOTA DIV. SUV	79,855	71,709	6.9	11.4	704,097	723,865	-2.7	-2.7
SIENNA	9,778	7,802	20.3	25.3	84,770	75,876	11.7	11.7
TACOMA	21,476	20,392	1.1	5.3	214,875	204,464	5.1	5.1
TUNDRA	11,565	10,207	8.8	13.3	110,080	110,945	-0.8	-0.8
TOTAL TOYOTA DIV. PICKUP	33,041	30,599	3.7	8.0	324,955	315,409	3.0	3.0
TOTAL TOYOTA DIV. TRUCK	122,674	110,110	7.0	11.4	1,113,822	1,115,150	-0.1	-0.1
UX	531	426	19.7	24.6	7,050	6,899	2.2	2.2
NX	6,269	5,192	15.9	20.7	50,148	57,256	-12.4	-12.4
RZ	578	86	545.2	572.1	10,214	5,339	91.3	91.3
RX	9,370	8,682	3.6	7.9	89,824	80,427	11.7	11.7
TX	4,466	4,418	-3.0	1.1	42,674	39,546	7.9	7.9
GX	2,700	2,602	-0.4	3.8	23,205	28,244	-17.8	-17.8
LX	512	555	-11.4	-7.7	5,550	5,430	2.2	2.2
TOTAL LEXUS DIV. TRUCK	24,426	21,961	6.8	11.2	228,665	223,141	2.5	2.5
TOTAL TMNA TRUCK	147,100	132,071	6.9	11.4	1,342,487	1,338,291	0.3	0.3
Selling Days	25	24			229	229
DSR = Daily Selling Rate


TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY
September 2026
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2026	2025	DSR %	VOL%	2026	2025	DSR %	VOL%
TOYOTA PRIUS HYBRID	1,897	2,111	-13.7	-10.1	16,731	34,237	-51.1	-51.1
TOYOTA PRIUS PLUG-IN HYBRID	1,272	1,702	-28.3	-25.3	12,492	12,540	-0.4	-0.4
TOYOTA COROLLA HYBRID	2,814	2,365	14.2	19.0	36,734	37,135	-1.1	-1.1
TOYOTA CAMRY HYBRID	25,350	24,515	-0.7	3.4	260,671	234,368	11.2	11.2
TOYOTA C-HR BEV	894	0	#N/A	#N/A	7,215	0	#N/A	#N/A
TOYOTA MIRAI	24	45	-48.8	-46.7	212	157	35.0	35.0
TOYOTA CROWN	406	1,139	-65.8	-64.4	6,683	8,689	-23.1	-23.1
TOYOTA SIENNA HYBRID	9,778	7,801	20.3	25.3	84,765	75,867	11.7	11.7
TOYOTA 4RUNNER HYBRID	2,289	2,127	3.3	7.6	26,152	13,600	92.3	92.3
TOYOTA HIGHLANDER HYBRID	1,088	1,771	-41.0	-38.6	26,739	19,842	34.8	34.8
TOYOTA GRAND HIGHLANDER HYBRID	7,798	5,329	40.5	46.3	65,201	48,563	34.3	34.3
TOYOTA SEQUOIA HYBRID	2,431	2,036	14.6	19.4	21,403	18,486	15.8	15.8
TOYOTA LAND CRUISER HYBRID	3,115	2,145	39.4	45.2	26,697	35,146	-24.0	-24.0
TOYOTA BZ BEV	2,381	61	3,647.1	3,803.3	24,944	12,264	103.4	103.4
TOYOTA BZ WOODLAND BEV	686	0	#N/A	#N/A	2,600	0	#N/A	#N/A
TOYOTA RAV4 HYBRID	28,642	12,830	114.3	123.2	200,209	139,446	43.6	43.6
TOYOTA RAV4 PLUG-IN HYBRID	5,544	1,952	172.7	184.0	32,228	16,776	92.1	92.1
TOYOTA COROLLA CROSS HYBRID	1,821	2,214	-21.0	-17.8	13,905	24,594	-43.5	-43.5
TOYOTA CROWN SIGNIA	2,056	1,057	86.7	94.5	17,983	16,277	10.5	10.5
TOYOTA VENZA HYBRID	1	4	-76.0	-75.0	11	703	-98.4	-98.4
TOYOTA TACOMA HYBRID	1,705	2,353	-30.4	-27.5	22,985	22,768	1.0	1.0
TOYOTA TUNDRA HYBRID	2,113	2,637	-23.1	-19.9	20,574	22,065	-6.8	-6.8
LEXUS ES HYBRID	2,489	1,472	62.3	69.1	5,133	13,671	-62.5	-62.5
LEXUS ES BEV	586	0	#N/A	#N/A	2,083	0	#N/A	#N/A
LEXUS GS HYBRID	0	0	#N/A	#N/A	0	0	#N/A	#N/A
LEXUS UX HYBRID	531	426	19.7	24.6	7,050	6,899	2.2	2.2
LEXUS LX HYBRID	316	261	16.2	21.1	2,868	1,987	44.3	44.3
LEXUS NX HYBRID	2,359	2,089	8.4	12.9	22,699	23,002	-1.3	-1.3
LEXUS NX PLUG-IN HYBRID	660	289	119.2	128.4	8,000	5,658	41.4	41.4
LEXUS RZ BEV	578	86	545.2	572.1	10,214	5,339	91.3	91.3
LEXUS RX HYBRID	4,052	2,915	33.4	39.0	37,448	29,546	26.7	26.7
LEXUS RX PLUG-IN HYBRID	520	412	21.2	26.2	5,738	4,733	21.2	21.2
LEXUS TX HYBRID	1,012	858	13.2	17.9	8,787	7,311	20.2	20.2
LEXUS TX PLUG-IN HYBRID	7	83	-91.9	-91.6	953	689	38.3	38.3
LEXUS LS HYBRID	0	5	-100.0	-100.0	1	34	-97.1	-97.1
LEXUS LC HYBRID	0	0	#N/A	#N/A	5	9	-44.4	-44.4
TOTAL TMNA Electrified Vehicles	117,215	85,090	32.2	37.8	1,038,114	892,402	16.3	16.3
TOTAL TOYOTA Electrified Vehicles	104,105	76,194	31.2	36.6	927,135	793,524	16.8	16.8
TOTAL LEXUS Electrified Vehicles	13,110	8,896	41.5	47.4	110,979	98,878	12.2	12.2
*TOTAL TMNA SALES RATIO*	58.2 %	45.8 %			55.3 %	47.8 %
Selling Days	25	24			229	229

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Toyota Motor North America Reports September, Third Quarter 2026 U.S. Sales Results